Adding an Opt-in Email Sign Up Form to Facebook Page
Hello everyone – happy new week (sort of since it’s already Tuesday)! Between being a mom, going back to school and moving, I don’t seem to have enough time in the day to do everything that I want to do. Oh why, oh why do we need to sleep at all? It seems so frivolous to lay unconscious & prone for a good 5-8 hours a day (more if you’re one of the lucky ones). With that said, and realizing my limitations, I resigned as fall show marketing chair for the Colorado Potters Guild a few weeks ago. I just can’t manage to find the time to squeeze in one more obligation – though I haven’t gone cold turkey. As web-mistress for the guild, I agreed to continue in said position and am also doing the online marketing component by delivering event notifications to local online calendars, magazines, newspapers and am establishing a social networking presence. I just don’t have time to cold call and do all the press releases etc.
The Colorado Potters Guild Facebook fan page
As a marketing tool, Facebook just can’t be ignored by businesses, individuals and non-profits. It represents viral marketing at its best like the old Breck shampoo commercial – “I told two friends and they told two friends, and so on…”. While the Colorado Potters Guild’s Facebook page is in its infancy, I think the venue has potential. Today, I am super excited today to learn that I could add our Vertical Response Email Invitation sign up form directly on our Facebook page. I have the sign up form installed on our website – but being able to add it to Facebook should help us attract new invitees who are interested in handmade pottery.
Do you have a Facebook page set up for your business? Do you want to know how to add an opt-in email form to your site? In the search pane, type in “Static FBML” and then click on the application. Once you are on the application’s page, click on the link in the upper left that reads “Add to my page” → then a pop up menu will appear prompting you to select your page → after selecting your page, go to your business page and click on the link under your profile photo that reads “edit” → from here you click on the “static fbml” application and click edit → copy and paste the code given to you from your email marketing company → save your settings. Once you have saved the code, go back to the main page and click on the + sign at the top of your page and from here you can add the tab for your form. Voilà – I’ve tested my form and it’s live. If you use Vertical Response, they have a video tutorial highlighting the process – not hard to do and it took less than 15 minutes to set up.
Meanwhile I have a quiz for which I need to study, a paper to write (luckily I like writing) and am past due for my morning run which means I have to sign off.
Have a great week,
~Cynthia
