Posts Tagged “seth godin”

Cynthia Guajardo Porcelain Vase
An interesting connection happened recently. A gentleman in Michigan found my Flickr Photostream online and enquired about how he could go about purchasing some of my work. We’ve been emailing back and forth and it turns out that many of the pieces in which he is interested are no longer available. I directed him towards my Etsy Shop and he did choose the piece in the photograph above along with a custom order request. Yesterday he emailed me a photograph of my piece which is now in his possession. It’s interesting, because once the item leaves my home, I never see it again. I often wonder what people do with my work, how is it used, etc. Accompanying this photograph were several photographs of his beautiful garden. I can rest assured that gorgeous flowers will find a home in my vase. I’m honored that people think my work is a perfect compliment to their lives. It makes me very happy!

Meanwhile, I’ve been experiencing a bit of uncertainty in regards to my art career and if you read my last post, know that I applied for a job last week. Fast forward to a podcast that I listened to on Monday morning while I was out for my run and I had an ah-ha moment. Suzanne Falter-Barnes has a podcast on her blog with Andy Wibbels interviewing Seth Godin about his new book The Dip. It must have been a serendipitous moment, because it was exactly what I needed to hear right at that moment. Basically, in a nut shell, when faced with difficulty in your career (though the concept could be applied to about anything), do you know when to quit, or when to lean into “the dip”? Most successful companies know how to emerge from the dips stronger by being creative and basically just working harder. If it were easy, wouldn’t everyone be a millionaire? While the podcast is really geared towards businesses, as an independent artist, I connected to the discussion.

Seth also talks about being the best in your field - but don’t let that get you down. Best in the field is a matter of knowing your market and product - and there’s room for a lot of different businesses to exceed. For example he talks about the iPod. As a consumer, you either own an iPod or one of the other brands. iPod is a name brand like Kleenex or even Word, yet Microsoft’s MP3 player didn’t achieve stellar star status like the iPod - though it might have if it weren’t trying to play catch up with Apple. Anyway if you’re interested in hearing more, the podcast is free if you visit Suzanne’s blog.

Yesterday evening, I was invited, along with a handful of other artist’s, to Alyson Stanfield’s house to brainstorm book design for her soon to be published new book, I’d Rather Be in the Studio! The Artist’s No Excuse Guide to Self Promotion. I think Alyson’s newest book will be easy to read and a valuable reference for creative people trying to craft a successful art career. Lisa Call stopped by on the way over to Alyson’s house and we drove up to Golden together. I really enjoyed the drive with her. It was a wonderful opportunity to talk with another artist about the day to day challenges of being an artist in today’s world.

My in-laws left town this morning and I’m planning on spending some time in my studio this morning. For some reason, the humble pinch pot keeps popping into my head right now.

Until Later,
Cynthia Guajardo Ceramic Artist

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